Resume
Work
Experience
2022 - 2024
Marketing & Communications Manager at MASV Inc
I led comprehensive marketing and communications initiatives that significantly grew the company’s brand presence. By increase social media engagement (92%), a monthly LinkedIn newsletter (33% subscription rate), 156% rise in organic media mentions. Managed and created graphic design assets, reseller and affiliate program, project marketing management, and product marketing.
2021 - 2022
Community Marketing Manager
at Slite
Managed partnership efforts during major product launches, leading to increased visibility with external partners and positive media coverage, while overseeing the development of Slite's exclusive customer community, restructuring communication flow among 45 top users and driving engagement.
2020 - 2021
Content Manager and Community Engagement Specialist at FastSpring
Managed content marketing, public relations, and external partnerships, while developing customer communities and implementing an employee advocacy program, which boosted engagement by 41.6% and grew the social audience by 149%.
2019 - 2021
Public Relations Manager - Game Nights at Halifax Thunderbirds
Successfully managed public relations and media strategies for game nights, improving brand image, increasing media coverage, and driving higher attendance and fan engagement through effective collaboration and communication plans.
2017- 2022
Marketing Consultant & Content Creator (Freelance)
Built a social media following of 42K by creating authentic content and collaborating with top beauty brands for high-engagement campaigns.
Also consulting for SaaS clients to develop content and social media strategies that drove traffic, leads, and business results.
2019-2020
Communications Officer (Co-op)
at Government of Nova Scotia
2018-2019
Marketing & PR Specialist
at Dash Hudson
2015-2017
Athletics Social Media Manager
at Canadore College
Education
Mount Saint Vincent University | Bachelor of Public Relations (Honours)
-
Minor in Communication Technology
-
Minor in Marketing
Canadore College | Public Relations Diploma (2-Year)
-
School of Business Academic Achievement Award
-
Public Relations Department Program Award
Skills
& Expertise
-
Strategic Communications & Public Relations
-
Social Media Strategy & Analytics
-
Brand Development
-
Media Relations & Press Outreach
-
Copywriting Writing, Editing & Storytelling
-
Internal & External Communications
-
Event Planning & Coordination
-
Influencer & Partnership Marketing
-
Graphic Design
-
Video Editing
-
Cross-Functional Team Leadership
-
Project Management
-
AI Writing & Editing