About Anna Mroczkowski
Hello -- I have been a public relations specialist, content strategist, social media magician, communication fiend and brand guru for that past three years. I have been working in the communications industry while finishing my Bachelor degree in Public Relations from Mount Saint Vincent University. I am also a graduate of the two-year Public Relations program at Canadore College.
But enough about me—let’s talk about you. Whether you're on here because I applied for a job, you own a business and are in need of a helping hand, or just here for a quick peak, welcome!
Fun Fact: A sheep, a duck and a rooster were the first passengers in a hot air balloon
My Latest Projects
During my time at Communications Nova Scotia, I wrote many news releases, speeches, communication plans and other writing pieces. This is an example of a news release I wrote in November 2019 to announce the donors of the Tree for Boston. The Tree for Boston is an annual tradition that is near and dear to Nova Scotians. The tree symbolizes remembrance, community and friendship with the City of Boston and their support during the 1917 Halifax Explosion.
The government of Nova Scotia works with women and girls across many industries. With my team, we wrote a feature story for 2019's International Day of the Girl. We featured a high school student from Halifax that is unstoppable and breaking barriers in the skilled trades industry. Danielle is only one story of many girls and women across the country that are inspiring others in trades or STEM industries.
LEAD VETTING 101 - DEVELOP AND MANAGE VETTING PROCESS
Consumers are becoming smarter by the second and companies need to adapt with them. Vetting possible clients or customers is an easy way to focus on your target audience. I say "easy" because it is when there is a process in place. During my time at Dash Hudson I developed a lead vetting process, with the Lead Nurturing Specialist, to organize and manage whether or not a lead is qualified.
Dash Hudson is a visual marketing software for the world's most important brands. As thought leaders in the social media industry, it is important to demonstrate how brands use social media to interact with their audience. Publications sometimes inquired about the latest trends in social, that's when Dash Hudson steps in. Tik Tok is the latest social media platform that brands are recognizing as a tool to reach a younger demographic. Read more Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?
DASH HUDSON MAGAZINE - EMAIL AND MAILING
The marketing team at Dash Hudson produce a magazine on the savviest brands on social. Each quarter DH looks at the brands who are dominating the Instagram game in their industry (beauty, fashion, luxury, CPG, travel, food, decor, etc.). As a member of the killer squad, I helped to develop a mailing list for those who are lucky to receive a copy of the very aesthetically pleasing magazine.
Thought leadership and brand awareness are important in the process of growing a company. At Dash Hudson, the goal was to use our software analytics for Instagram and pitch the data to publications. This is an example of one of the pitches that was picked up. My role was to research, ideate pitch ideas, pull Instagram data, and build an eye-catching deck to present data that would then be sent through A/B testing to reporters.